Portofino, Deauville, Punta del Este, Lamu, Lago Como, Biarritz,
East Hampton... During the first half of the XX century, these
were some of the most exclusive destinations chosen by the
aristocracy, film stars or even the most select business elite.
Those were summer privileged enclaves where they could give free
rein to their particular conception of the dolce far niente. They
were the golden years of Hollywood and the Dolce Vita, when the
length of the sailing ships competed with the quantity of Pinot
Noir that was used for the production of the best French champagne
that was served in some never-ending social events and where,
occasionally, the rigth inclination of the brim of the panama hat
could become even more important than the closing of Wall Street.
For this social strata, the beginning of the transcontinental
civil aviation, which set the transition of the heavy trunks,
typical of the last century, to the avant-garde luggage, enabled
the extension and the enjoyment of some places, where they could
practice their innate luxury love, looking for the company of the
sea.
Swim & Co. re-interprets the classic swimsuit of that time, a
garment true to its origins and nature but updated to contemporary
canons, combining tradition and modernity, but always providing
the maximun attention to detail. The facets of the pattern designs
are reflected in their exquisite cut and impeccable finish. The
fabrics and prints that are chosen are the result of a very
careful selective process. This selection is based on the
presumption of personality, uniqueness and timelessness which
together with excellent craftsmanship result in the creation of a
unique swimsuit creation.